January 2013 marked our third year anniversary and we celebrated by launching the final stage of our business rebrand ~ a new website!
When we initially started designing the website we knew a fully featured business website that could grow with our brand and online presence was a necessity.
We required something unique to our brand, flexible, low cost and of course, user friendly.
Of course, we chose WordPress!
So what do we love about WordPress?
1. It’s Free!
WordPress is an Open Source System, and unlike others that claim to be free – it really is!
It’s free to download and install and you don’t start getting charged once you have a certain amount of pages or visitors, and all of the code is available to you.
You can download and install a free version of WordPress from WordPress.org yourself.
2. It’s easy to use
Being user-friendly is what so many people love about WordPress.
While they’re not linked, the easiest way to explain it is that “if you can use Word, you can use WordPress”.
You don’t have to be a web developer or even have ever updated a website before to use it.
The admin section is easy to navigate, and it’s easy to add more content to your website, without having to know anything about HTML or code. Which is good for you because you’re not going to want to throw your computer out the window when you want to add a new page…and it’s good for search engine optimisation (SEO) because you’re adding new content often!
3. Themes by the thousand
The style, design and navigation of your site are controlled by what’s called a ‘theme’ in WordPress talk.
There’s plenty of free ones available and you can also buy others (termed “premium themes”).
If you’re running a restaurant, for instance and are in need a great multipurpose WordPress restaurant theme with elegant design for your restaurant website – then there are hundreds of themes available. The same goes for wine brands, food producers and tourism operators. There is a theme out there that will suit your business needs many come with online store options also.
The best part – not only can you change the entire theme, but when you do, it won’t affect your content or functionality as that’s independent to the theme. Phew!
4. Get more functionality whenever you want
The sky really is the limit when it comes to functionality on a WordPress site.
Right across the web there’s literally thousands of developers who have created a variety of plug-ins – from photo galleries to shopping carts to polls to contact forms to SEO, to design tweaks, and much much more.
Social networking is well and truly covered too. Thanks to some great plug-ins, you can easily integrate your website with your Facebook and other social media platforms.
And once again, you don’t have the expense of a web developer.
Check out WordPress.org and you’ll see what we mean – there are lots and lots and lots of plugins available on the WordPress database that you can install with a click.
5. Search engines love WordPress
WordPress comes with some great built-in features that sees Google and other search engines lapping it up, and makes your website easy to find.
- SEO plug-ins mean you can create great on-page SEO, without needing to be an SEO guru!
- By being able to add content quickly and easily, your website won’t become static – remember Google loves websites that have new and fresh content.
- The backend code of WordPress is nice and clean so it makes it easier for Google to see your content.
- Sharing is easy, so when others share your content they build the best type of links to your site.
6. Help is only a click away
Of course, if you’re trying to figure out something with your WordPress site then we hope BizEez Communications is your first port of call.
But in addition, you can also use the web as a resource and connect with the huge community worldwide who are using WordPress.
7. It’s quick to install
One of the most common grievances I hear from customers is ‘I’d love to change my website, but it’ll just take too long and be too hard’
Not with WordPress!
8. Blog it up
When WordPress was first launched almost 10 years ago, it was built purely as a blogging platform.
Fast forward to today and while it’s now a comprehensive Content Management System (CMS), it’s still the best platform to use for blogging.
And remember, a regular blog’s a great way to improve your online presence and Search Engine Optimisation (SEO).
9. Keeping your website secure
Security is probably the biggest concern that gets raised with WordPress, however there are simple ways to keep your site hack-free. This includes:
- Keep your WordPress version up-to-date
- Download plug-ins from trusted developers and keep them updated
- Change your password regularly and make your password strong
- Install an anti spam prevention plugin such as Akismet
10. Your website can change and grow with your business
Rebranding? Easy, you can change your theme. Going to start selling online? Great – add an e-commerce plugin. Starting a company blog? Done!
Oh and in case you think that it’s only small businesses who are taking advantage of WordPress because it’s free…think again. WordPress is also well supported and used by thousands of companies. From The Rolling Stones to Flickr, the Showcase tab on WordPress.org will quickly have you thinking otherwise.